Ashritha Varkala

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Ashritha Varkala
D2C

From Whispered Deals to Roaring Success: India's B2B Fintech Unfolds Its Tale!

The Silent Revolution: India's B2B Fintech Odyssey In the midst of the busy streets of India's financial sector, we can observe quite a silent yet profound change. Whereas traders are busy talking about consumer fintech applications due to their easy-on-the-eye interfaces and a rapidly-growing user base,...

Ashritha Varkala
D2C

Eternal’s Zomato Dilemma: Can They Serve Up Solutions Before Time Runs Out?

Zomato, earlier known as Eternal Limited, which is the now organization in the e-commerce industry of India, is amongst the exponents of the country’s food delivery business. The decision to rebrand from Zomato to Eternal by the company’s leaders is, in fact, not only a superficial alteration but...

Ashritha Varkala

Changing the Game of Quick Commerce: PhonePe's ZipCode App

The Indian digital payment platform, PhonePe, is all set to launch a new zip code app, Pincode, to cater to the ultra-fast home delivery requirements of the rising e-commerce quick commerce phenomenon. Pincode drive people to subscribe to their service for an array of delivery issues and at the same...

Ashritha Varkala
D2C

Unlocking the Future: The Rise of B2B Fintech in India

India's fintech market is currently in the midst of a major transitional phase, and while the spotlight is more often cast on consumer-facing products, it is the B2B fintech industry that is reshaping the financial sector bowels of businesses, MSMEs and financial companies. The prosperous future that is...

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