Ashritha Varkala

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Ashritha Varkala
D2C

Is TRAI's Satcom Spectrum Allocation The Game Changer India Needs Right Now?

Spectrum Revolution: TRAI's Bold Move for a Digitally Connected India The recent move by the Telecom Regulatory Authority of India (TRAI) to propose for 5 years of spectrum allocation is a significant step towards the improvement of the digital infrastructure of the country. The spectrum allocation is also...

Ashritha Varkala
D2C

From Whispered Deals to Roaring Success: India's B2B Fintech Unfolds Its Tale!

The Silent Revolution: India's B2B Fintech Odyssey In the midst of the busy streets of India's financial sector, we can observe quite a silent yet profound change. Whereas traders are busy talking about consumer fintech applications due to their easy-on-the-eye interfaces and a rapidly-growing user base,...

Ashritha Varkala
D2C

Eternal’s Zomato Dilemma: Can They Serve Up Solutions Before Time Runs Out?

Zomato, earlier known as Eternal Limited, which is the now organization in the e-commerce industry of India, is amongst the exponents of the country’s food delivery business. The decision to rebrand from Zomato to Eternal by the company’s leaders is, in fact, not only a superficial alteration but...

Ashritha Varkala

Changing the Game of Quick Commerce: PhonePe's ZipCode App

The Indian digital payment platform, PhonePe, is all set to launch a new zip code app, Pincode, to cater to the ultra-fast home delivery requirements of the rising e-commerce quick commerce phenomenon. Pincode drive people to subscribe to their service for an array of delivery issues and at the same...

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