Here's an amusing, narrative reimagining of Country Delight's ₹212.5 Cr scoop from Temasek—engagingly written, adorned with uproarious titles, wacky subchapters, and bullet-pointed pranks:
Once Upon a Dairy Farm, The Story Began
Chakradhar and Nitin, two corporate ConGlomerates Inc. refugees, got the idea in 2015: unspoilt milk so fresh, cows would feel a bit overwhelmed. That was the beginning of Country Delight: a farm-to-doorstep fairy-tale adventure with 1.5 million subscribers in over 25+ cities (from Delhi-NCR to Bengaluru and Chandigarh).
Can you visualize them walking around the villages on scooters—stacked up to the sky in milk crates—and comforting the cows: "Don't cry Susan, your milk will be delivered to the city and everyone will love it." Spoiler alert: they did.
Plot Twist: The Debt Dragon and the Equity Elf
A side quest is a must in every epic. In October 2024, Country Delight inadvertently encountered the Debt Dragon (Alteria Capital) who had ₹200 Cr to spare to meet expansion plans.
As if that was not enough! Just the month of March 2025, the Equity Elf (alright—Temasek's V-Sciences Investments) suddenly popped out of nowhere riding a money pony (with ₹212.5 Cr) to rescue main‑capital problems and simultaneously to fuel not explained "projects"
Temasek basically plucked the sum of ₹212.5 Cr from the air by simply using a clever number of shares. Temasek through a post-money valuation of $820 million — i.e., no dilution drag — ended up with a 13.6% stake in Country Delight.
The Great Fridge Invasion: From Milk to Quick Commerce
At this point of time, the bet on milk is expanded with multiple other items from the daily product range – e.g., local produce, baked items, meats, etc.
Other than that, an intriguingly fast 10-15 minute quick-commerce pilot is being tested by Country Delight in Gurugram, meant to outdo Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, and Amazon Now.
To sum it up: dairy products were just the first round. The present play is the whole grocery opera.
Revenue Scrolls & Loss Leprechauns
According to the latest business reports, Country Delight is supposed to have achieved a 50% increase in their revenue in FY24, as ₹1,380 Cr became the reported revenue up from ₹917 Cr, while at the same time valiantly bearing a loss of ₹260 Cr in the previous year.
Still no profits. That said, most legends actually see red before turning gold.
The Temasek Sorcery
Temasek is definitely not putting its money where any old-school type of startup is. The Singaporean sovereign company, managing a large investment portfolio of S$389 B, is artificially obsessed with Digitisation, Sustainable Living, Future Consumption, and aged long-lived business models (en.wikipedia.org).
Therefore, is the investment in a tech-powered dairy+grocery brand all it takes to convert the farmhouse-fresh into the future-ready?
What Happens After the Credits?
Tantalise of IPO—Market buzz from companies that have a cash balance and valuation are ripe for going public.
Land and space expansion sounds good—Moreover, it is spreading out to more big cities, and meanwhile, beyond the grapevine now, tier-II/III are looking to be penetrated.
Product ranges certainly seem like the next move—Are jams, spices, or perhaps artisanal almond milk the new demands that they can fulfill?
A Quick Bullet-List Recap:
2015: Two IIM graduates set up a farm-to-door subscription milk delivery (yourstory.com, en.wikipedia.org)
Oct 2024: Takes out ₹200 Cr loan to step up the pace of the business (n24.com.tr)
Mar 2025: Picks up ₹212.5 Cr from Temasek, valuing 100,974 CCPS @$ 21,045 each
Valuation: Holds steady at $820 M, Temasek now ~13.6% stakeholder
War chest uses: A new "miscellaneous project," quick-commerce pilot, core expansion
FY24 performance: ₹1,380 Cr revenue (50% YoY growth) and ₹260 Cr loss preceding year
Final Scene: Epic Or Dairy-tale?
Will they outdo fast food with carts? Who will win the heart of cows? Can the IPO be the sequel? We could witness the unfolding of the Country Delight epic, where milkmen are turned into grocery overlords.
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