Snitch - D2C Market Leader's Physical Shop All Over the Country is a result of a Strong Push into Retail without Losing Online Success
Snitch, the leading company in men's fashion that goes direct to consumers (D2C), is markedly wxpanding their business in India through the physical store. The brand has launched 10 new offline shops as a step to go further in their retail expansion in January 2025. The strong move to walk-in retail in the very cities of Delhi, Chennai, and Pune along with Bengaluru has been a very important chapter in the brand's story as the company grows and meets the requirements of today's Indian customer.
The primary wave of January 2025 saw the inauguration of three stores in Bengaluru, and one store each in Delhi, Hubli, Chennai, Guwahati, Pune, Rajahmundry, and Lucknow. This is a phase of activities with a vision that goes beyond this starting point. In the last three months of 2025, Snitch made a further effort to establish its brand on the ground by commencing constructing a new store in Gurugram as well. The company is very much on the way to achieving its national store network of 100 stor
A brave decision by the "Shark Tank India" recognized brand indicates the shift from digital-only to an omnichannel presence gradually confirmed by many brands in India. The firm envisions a seamless and integrated online-to-offline experience which provides customers with the convenience of online shopping and at the same time the physical retail atmosphere. In such a way, Snitch has whereof to unleash its impact on the market and to take it forward.
From Clicks to Bricks: A Strategic Leap
The story of Snitch initially being a digital-native brand and gaining popularity among the younger generation for its fast fashion character, various designs, and good entries at the price has been told many times. The change in a big way to invest in physical shops is evidence of the brand's adaptability and its effort to follow the customers' path
"Our online store not by purpose only has helped us to have a community on the Snitch brand but we also are aware that the physical store is always having proven benefits of customer service," said Siddharth Dungarwal, Snitch's Founder and CEO. "Our stores are a safe place for our customers, they are not just shopping places; they help our customers to interact with our brand, they can touch the product that we have and get a personal stylist's advice. The comments we receive about the new stores are amazing and give us back the belief of a combined, omnichannel approach."
Professional Estimation
Industry professionals mention that D2C companies such as Snitch can clearly identify physical locations as a great tool to showcase the brand, build trustworthy relationships with clients and get more customers coming inside. The possibility for shoppers to put on and try on the garments and accessories in physical stores is a key aspect of buying that usually results in more money being spent in the store and larger average order values in comparison to the network sales channel.
The future of the brand – Rather than the aggressive expansion
The ambitious development plan of Snitch is moving forward amid good results and rational placement of investments, also with the recent funding achievement in their pocket. In the fiscal year 2023-24, the company with an operating income of INR 243 crore was able to achieve a net profit of INR 4.4 crores thus following an upward trajectory with good results.
The brand's method of expansion goes beyond the urban areas to the more developed markets such as Tier 1 and Tier 2 cities in the aim to reach a wider audience and offer modern menswear. To some extent, the brand's aggressive retail expansion is like an investment for the power of being possibly listed on the stock market in the next three years and gaining certain planned revenue targets.
Snitch Strategic Future Plan
By establishing a chain of stores, Snitch is not only engaging in the selling of clothing but also creating a very stunning brand story of a domestic direct-to-consumer company that has successfully ruled the offline retail space. Being closely connected to the fashion world of young people and at the same time having a clearly defined development path, Snitch, on its part, appears to stand a chance to further tighten its grip on the Indian fashion market.
Invitation to Witness
More specifically, consumers are invited to the new stores as that would be a great chance to not only see but also feel Snitch's trendy garment lines in an offline way or they can also have their online option ready through the brand's website and app.
Member discussion