Lucira: Redefining Luxury with Lab-Grown Diamonds
In the era of sustainability and sophistication, Lucira is set as an beacon of the modern-day luxury in the jewellery sector. It was born out of the thought leadership of Rupesh Jain, who has brought Candere, the rich of his inspiration, into existence, ten years ago. Lucira introduces a whole new level in the direction of the revolution on diamond-buying pattern and habit
Rupesh Jain’s Visionary's Journey
Rupesh Jain has always been a jeweler, and although he has a background in software engineering, he used the knowledge to start Candere, an online jewellery business, and he later sold it to Kalyan Jewellers. Through Lucira, Jain gets on with another journey that involves mixing traditional handicraft with contemporary affairs.
Why Lab-Grown Diamonds Are The Future Of Sustainable Luxury And Ethical Choices?
The acceptance of lab-grown diamonds (LGD) has spread worldwide, and analysts believe that the technology will be able to reach the peak of 59.2 billion USD by 2032 with a compound annual growth rate (CAGR) of 9.6%.
In India, the market is poised to expand at a 13.7% CAGR, in terms of revenue, and in approximately 10 years, it is expected to generate 8.3 billion dollars. These stones are identical to the natural ones and technologically have the same properties, while they make the cut for being eco-friendly and non-expensive.
Here are the prominent reasons behind Lucira’s Success:
- Lucira's Unique Proposition
Lucira is a brand that has gone the digital way first thus addressing the needs of the green-vogue millennial and Gen Z demographics. Sort of like Tiffany, but in the lab-grown category, only Lucira is the target brand for innovation and not just imitation, which means the brand wants to own and lead the solitaire ring market.
- When Craftsmanship Meets Technology
All the items in Lucira's collection are the perfect blend of true craftsmanship infused in technology. The brand avails lab-grown diamonds that are certified and also come along with AI-assisted customization and virtual try-ons for the personalized shopping journey of a customer.
- Sustainability at Its Core
The sustainability of Lucira is epitomized by the choice of diamonds they are lab-grown, ethical, and eco-friendly. This is the same mindset that modern customers are looking for in a product that brings them luxury without defense ethical.
Future Endeavors
Based on the foundation of being an exclusively digital company, Lucira will be opening flagship experience stores in the first-tier cities of the Indian market, with the possibility of rolling out further stores internationally. The online-and-offline retail strategy intends to provide the customers with not the convenience of only e-commerce but also the convenience of in-store shopping.
A Luxurious Brand with a Futuristic Approach
Lucira is more than a jewellery brand; it is a commitment to the sustainable form of luxury. Through lab-grown diamonds and digital means, Lucira supplies the users with an exciting moment to celebrate their occasions with elegance, ethics, and technology.
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